Many statistics and case studies are showing that mobile usage is on the rise, these studies have shown that more people are accessing information on mobile devices rather than simply a computer. Nielsen’s CEO, Jonathan Carson explained the changes that have occurred over the past year, in terms of mobile behaviour. He went on to describe in detail about the continuing rise of smartphone use, it went from 38 percent last year and rose up to 50.4 percent. There was a rise in the time that was spent on mobile apps and a substantial rise in portable usage during the day. The use of smartphones during the day was compared to the use of TV and iPads in the evening.
The detailed research goes on to explain how mobile technology is being used to look up price comparisons, information on products, payments and social media. Nearly 40 percent of people using social media are now accessing social networks using a mobile device. It’s important to understand that mobile usage is the key to extending your marketing strategy. The most essential point in any marketing strategy is to solve the customer’s requirements but it’s equally important to make certain that the strategy serves a business need as well as a customer need.
Based on a poll conducted earlier this year by AT&T Small Business Technology, 72 percent of small businesses use mobile apps in their business and almost 40 percent of those companies claimed that the success of their business would probably be compromised without those apps. The continuing rise of the use of mobile devices to access information is causing businesses to reconsider their marketing strategies. Fivesite has a team of dedicated mobile app developers that can propel your business into the rising mobile era.