The credit crunch means that companies large and small need to consider new, effective marketing techniques and new revenue sources in order to ensure maximum efficiency. Driving an accountable return on your investment (ROI) has never been more important. It is no wonder then that online lead generation in the UK is growing around 35% year on year and accounts for 5% of total UK online advertising spend. This growth is likely to continue in the coming year as utilising online lead generation is a proven technique of targeting and marketing to your audience effectively.
Online Lead Generation