UK Internet users now spend 64% more time using Search Engines than they did three years ago - in April alone a staggering 31 million hours were spent using Search Engines in the UK. The Search Engine has long been a portal for reaching otherwise irretrievable information, products, services and features - however they have never yet been so powerful and vital, and of course none have as tight-a-hold on the Worldwide search market as Google. A well optimised site has fast become a necessity rather than a luxury as online competition becomes more 'clued up' on the huge benefits of increased visibility through Search Engines. A quick scan of recent UK market statistics reveals that 30% of companies now spend up to £5,000 on SEO each year, with some spending over £1million on Search in a year. The chart below gives a breakdown of these statistics: With Search Engine usage rising substantially year on year and so many companies now employing SEO techniques and campaigns, can any business now afford not to consider SEO?
The Future of Search